about Craig Lovett

Craig Lovett is one of the most experienced professionals in the area of event management, manpower deployment/mobilization and sustainable strategies for venues and global events. Over the past 30 years Craig has become a well-recognised success by his peers and clients alike whilst his business and relationship skills have seen rapid expansion throughout Australia, United States of America, United Kingdom, Europe and the Middle East.

His vision to build a business capable of mobilising large numbers of people, large quantities of equipment, and creating solutions to venues and events around the globe is well renowned. His ability to instil a ‘we are part of the show’ mentality, combined with savvy business and relationship skills, have ensured a platform of loyal staff and clientele.

Craig is invited to speak all over the world on venue design, construction; international event project mobilisation, labour management and the systems now used to ensure environmental integrity at public assembly and retail facilities worldwide. Projects that require complex coordination, extensive planning, and a commitment to excellence are Craig’s speciality. His straight forward approach ensures that all stakeholders have clear direction, dependable leadership and clear communication.

Incognitus is the next chapter in Craig’s life where he calls on the knowledge gained over the journey and applies his skills to assisting others achieve their dream.

In 2008, the formation of Incognitus occurred and in rapid time, the expertise, networking and strategic approach to problems, combined with the proven ability to create solutions within the venue and event sector were part of the daily staple. Craig is an outstanding negotiator and mediator, with a global network of capable resources.

Craig’s global industry experience is demonstrated below:

  • 1993 to 2010 Australian Formula One Grand Prix (Project Team Leader/Principal)
  • 1996 Atlanta Olympic Games (Project Team Leader/Principal)
  • 1998 to 2010 Australian Motorcycle Grand Prix (Project Team Leader/Principal)
  • 1999 to 2003 US Open Tennis Championships (Project Team Leader/Principal)
  • 1999 to 2002 Australian Open Tennis Championships (Project Team Leader/Principal)
  • 2000 Sydney Olympic & Paralympics Games (Project Team Leader/Principal)
  • 2001 to 2005 The Championships, Wimbledon (Project Team Leader/Principal)
  • 2002 Manchester Commonwealth Games (Project Team Leader/Principal)
  • 2004 Athens Olympics & Paralympics Games (Project Team Leader/Principal)
  • 2006 Melbourne Commonwealth Games (Project Team Leader/Principal)
  • 2006 Doha Asian Games (Project Team Leader/Principal)
  • 2007 ICC World Cup Cricket (Project Team Leader/ Principal)
  • 2007 Rio Pan American Games (Operations Consultancy)
  • 2008 Beijing Olympic Games (IOC Advisor)
  • 2010 Vancouver Olympic Games (Project Team Leader/ Principal)
  • 2011 Quiksilver Pro New York (Project Team Leader/Principal)
  • 2012 London Olympic Games (Project Team Leader/ Principal)
  • 2014 Sochi Winter Olympic Games (IOC Advisor)
  • 2014 Ferrari Racing Days, Sydney (Project Director)
  • 2014 to 2015 Beyond the Valley, Victoria (Project Team Leader/ Principal)
  • 2014 to 2015 Great Australians Gala Dinner, Melbourne (Event Director)
  • 2016 Raggamuffin Music Festival, Auckland (Project Team Leader/ Principal)

Craig has been the benefactor of many awards for business management, export and leadership.

In 2012, Craig was asked to join an elite group of experts in his field and become part of the Global Sports Events Index Project. This requires the group to canvass their opinion on what the key indices are in measuring the success of a sporting event. These experts, from over 30 different nationalities, represent a wide range of major stakeholders in the sporting event industry.


about Paul Lovett

Paul Lovett, Partner/Principal Incognitus has over 30 years’ global experience working in the Leisure, Sports & Entertainment Industry. An expert in building teams to deploy at events all over the world and an unsurpassed knowledge of project operations, logistics and procurement resulting in events that are delivered on time, on budget and always far exceeding the expectations of clients.

Paul began his entrepreneurial ambitions in the late 80’s in Melbourne, Australia. Following graduation, Paul entrenched himself into what was to become a highly successful business model in the form of a services business operating in the cleaning services market. Together with Brother Craig, they formed what was truly a remarkable family business.

Within 10 years, the company went from backyard visions to a global brand. During 1996, Paul relocated to the USA to lead the management and consultancy contract for the Organizing Committee of the Atlanta Olympic Games. Given the delivery success, Paul remained in the United States, taking responsibility for the start-up operation and assumed the role of the President of the USA Company at the young age of 27 years.

Paul went on to develop the company’s brand and portfolio by securing sporting venue contracts including the US Open Tennis Tournament, NASCAR circuits, NBA and NFL stadiums. In 2000, Paul assisted with another start up opportunity for the company – this time in the UK. As in the USA, Paul had his sights set on various lucrative brands and within 12 months, the company had secured contracts with:

  • Wimbledon, All England Lawn Tennis & Croquet Club
  • Wembley Stadium
  • Arsenal Football Club
  • British Formula 1TM Grand Prix – Silverstone

In 2008, Paul joined his brother once again in the formation of Incognitus and pioneered the event creation and management philosophy. Paul leads the global operations of Incognitus and plays a major part in the nurturing of concepts and ideas that enhance operational savvy.

Throughout Paul’s journey with Incognitus he has played key roles from both an operative perspective as well as consultant to many events. Most recently, these have included:

  • 2010 Vancouver Olympic Games (Cleaning Operations Lead)
  • 2011 Quiksilver Pro New York (Project Team Leader – Operations)
  • 2011 Orlando Calling Music Festival (Director – Operations)
  • 2012 London Olympic Games (Cleaning Operations Consultant and Operations Lead)
  • 2014 Sochi Winter Olympic Games (Lead consultant for cleaning and waste management operations)
  • 2014 Ferrari Racing Days, Sydney (Director of Operations)
  • 2014 Melbourne Olympic Park (Lead Consultant, Venue cleaning and waste management)
  • 2014 – 2017 Beyond the Valley Music Festival (Director of Operations)
  • 2014 – 2017 Great Australians Gala Dinner, Melbourne (Director of Operations)
  • 2014 – 2017 Victoria Racing Club (Project Director, venue cleaning and waste management)

about Ivan Dalla Costa

Ivan Dalla Costa continues a business relationship with the Lovett brothers that spans over 12 years. As the
Commercial Manager of the Incognitus business with a Global remit, Ivan’s extensive experience in successfully assisting in the development of dynamic medium through to large sized companies in various industries within the international arena.

Ivan has ability and experience providing financial leadership, governance, contract management, human resource advice and direct management in companies within the USA, UK, Europe, UAE as well as Australia.

With Ivan’s strategic planning skills, fiscal leadership as well as his connections within the banking and finance sector, he is an integral part of the growth of Incognitus.


about Hayley Panteli

Since its inception in 2008, Hayley has been a crucial member of the Incognitus team, having spent many years prior supporting the Lovett family operations in their various business interests, originating from a decorated career in Hotel and Hospitality Management.

As the General Manager Hospitality Events, Hayley leads the conceptualisation, creation, development and management of our events both in Australia and abroad, including budget development through to ultimate delivery.

Her people and relationship management capability skill sets are second to none focusing on the attention to detail that it takes to deliver the ultimate event experience and has developed a wealth of knowledge in all aspects of the Industry.

Hayley’s experience of some of the world’s largest events include the:

  • 2006 Asian Games
  • 2010 Vancouver Winter Olympics
  • 2012 London Olympic Games
  • Wimbledon Championships
  • Numerous Formula 1™ Grand Prix’s
  • Melbourne Cup Carnivals
  • and leading the Athlete engagement program and Quiksilver House operations for the 2011 Quiksilver New York Pro – surf event.

In addition, Hayley has delivered our services to some of the world’s most iconic brands including Ferrari,
Maserati and Lamborghini.

Hayley brings a quality delivery aspect to all our deployments globally and is at the forefront of the ‘people culture’ within the Incognitus group.


about Greig Bellshaw

Greig has 15 years’ experience in the venue services industry having been involved in a plethora of global events. His areas of expertise include project operations, construction & build and complete event management services. Greig’s events experience spans across the Europe and Australia regions – working as venue services manager at many major sporting events including the:

  • London 2012 Olympic Games
  • Formula One Australian Grand Prix
  • Spring Racing Carnival at Victoria Racing Club Flemington
  • Ascot Racecourse
  • Australian Masters Golf
  • and at a variety of Australian music festivals.

Earning promotion within the ranks each and every year, Greig’s current position as Incognitus’ General Manager Operations is one that represents him as a successful and diligent leader in our business.

Greig has succeeded in the role as Head of Operations of the multimillion-dollar Ferrari Pavilion at the Clipsal 500 event in Adelaide and at the Inaugural Australian Motoring Festival in Melbourne.

In 2016, Greig took over the VRC contract as the Client Relationship Manager and Event Manager for the Melbourne Cup Carnival leading the operations team to the most successful Melbourne Cup Carnival yet.


about Alysia Lipiarski

Alysia joined the Incognitus team as an Event Manager in August 2015 with over 10 years’ experience in the event and venue industry. Alysia is a dedicated and hardworking individual and her attention to detail and capability to analysis a situation and provide the best outcome for multiple stakeholders is testament to her professionalism.

Alysia holds a degree of a Bachelor of Arts Sports Administration and a diploma in Venue and Events Management. Prior to joining Incognitus she held the position of Event Project Manager at Melbourne & Olympic Parks where she worked on a range of music and sporting events including the Australian Open Tennis.

One of her key projects was the opening of the newly redeveloped Margaret Court Arena which saw her working with key stakeholders and hirers. In previous roles Alysia, has worked in the exhibition industry where she was the key event coordinator for The Home Buyer Show with Event Management International as well as working over in London as a Marketing Executive for Clearconcepts.

Since joining Incognitus Alysia has managed the successful operation of the company’s facility “The Lounge” in the Birdcage during the Melbourne Cup Carnival and a new car launch for Rolls Royce. She is currently the Event Manager for Beyond the Valley music festival taking place over New Year’s Eve.


about Kasey Freckleton

Kasey has a diverse background working in wide variety of industries and roles. Starting out in hospitality and customer service over 15 years ago, before moving through administration and sports & leisure industries when Kasey finally landed in exhibition management as the Event Coordinator of the Trading & Investing Expo.

After three years in the exhibition industry, Kasey moved into Asset and Facilities Management working for Not-for-Profit and Government organisations. During this time, Kasey was responsible for Managing hundreds of assets across Australia while developing and implementing Asset Management Database systems, policies and procedures. She has also completed her Diploma in Property Services (Asset and Facilities Management) with RMIT University.

Kasey re-joined the Events Industry with Incognitus in 2015. As an Event Manager, Kasey hit the ground running, through the delivery and management of the Great Australians Gala Dinner and the Gentlemen to Help activation for the VRC at the Melbourne Cup Carnival.

Kasey has developed an outstanding capability in workforce recruitment, on boarding and induction and is currently working on the implementation of a new automated system to increase the efficiency of the recruitment process for Incognitus.


about Melissa Vinton

Melissa’s expertise lies in event management and Executive Administration.

Melissa’s organisational ability and desire to deliver the highest level of service to each client are some of her best characteristics.

Melissa has years of experience in the events industry with valuable experience in event coordination, festival operations and Cash management. She has worked across a number of major music festivals including, Future Music Festival, Avicii, A Day on the Green, Summadayze, and Australia’s largest underage festival Good Life Festival.

Joining Incognitus in 2015, Mel uses her profound knowledge of the industry to manage tasks and communications across the whole of Incognitus.

Melissa has used these remarkable skills to assist in the development and implementation of the Great Australians Gala Dinner, the Melbourne Spring Racing Carnival and Beyond the Valley Music Festival.

Melissa is a valued member of the Incognitus team, her passion and commitment creates a vibrant office space for the Melbourne team and allows the creativity to flow throughout.


about David Carbone

David began his career managing the Family Restaurant in Newcastle, Northern England before heading to Australia in 2014.

With over 10 years’ experience in hospitality and customer service, David decided to take on a new journey into the Events industry. Beginning at Flemington Racecourse as Functions Manager in September 2014, he has rapidly progressed and developed which lead to David’s promotion into the role of Venue Manager in December 2015. David has been a vital part of the management team for the last three Melbourne Cup Carnivals and in particular played a large role in the success of the 2016 Melbourne Cup Carnival in his new role.

David is continually developing at Incognitus and has increased his involvement within the Operational side of other events. Most recently joining the team in Warragul, Victoria for Beyond the Valley 2016/2017.


about Darcie Farrugia

Whilst studying at University, Darcie worked in the Customer Service and Hospitality industry for 8 years. During her time in the industry, Darcie gained her Certificates 2 & 3 in both Customer Service and Hospitality and completed a Diploma of Graphic Design at Swinburne University of Technology and went on to work in the field at a Print Company in Mornington, Victoria.

After nearly a year in the Graphic Design industry, Darcie decided to change paths and returned to study, this time at William Angliss Institute, completing an Advanced Diploma of Event Management. At the same time as studying Darcie also received her ticket in Traffic Management and was contracted as a Traffic Manager in Construction.

Upon finishing her Advanced Diploma, Darcie worked for a Non-Profit Organisation as their Exhibition Coordinator for 2 years.

Darcie began working with Incognitus as an Intern in 2015 on the Great Australians Gala Dinner and Melbourne Cup Carnival, and continued to work with Incognitus as a contracted team member for Beyond the Valley Music Festival 2015/2016 before being offered a full-time position within the company as an Event Coordinator.

Darcie has been growing and increasing her skills working on all events at Incognitus to assist Event Managers and provide support to the team and is now the lead of the Gentlemen to Help Program for Victoria Racing Club and the Great Australians Gala Dinner.


about Phoebe Loneragan

Phoebe Loneragan is one of Australia’s preeminent Marketing professionals and has had a career spanning 16 years across an array of industries. Phoebe joined Incognitus in March 2017 to manage the overarching Marketing & PR for World Cup Polo Pty Ltd for the XI FIP World Polo Championship being held at Sydney Polo Club in October 2017. In addition, Phoebe is the Founder and Director of Leap Co. Prior to the development of Leap Co, Phoebe held the position of General Manager of Marketing & Public Relations for R.M.Williams.

Throughout Phoebe’s 12 year tenure at R.M.Williams she was at the helm of the rejuvenation and re-positioning of the brand domestically and internationally. She managed departments & consultancies and worked with stakeholders of regional Australia in re-establishing the brand’s country origins.

Phoebe delivered tailored Marketing & PR plans to re-engage the rural customer base, develop the metropolitan identity and strengthen the DNA of the brand domestically and internationally. Her expertise includes working with international markets and consultancies on delivering returns on strategic targets, collaborating with corporate investors and developing and implementing sophisticated, cutting edge Marketing, PR & Communication plans.

Known for her  “no nonsense” approach to business and complete with a massive work ethic, as well as the ability work as part of a team Phoebe brings a new skill set into our team.


about LaToyah James

In February 2017 LaToyah joined Incognitus taking on the role as the Sponsorship & Corporate Hospitality Manager at this years XI FIP World Polo Championship 2017.

With over 10 year’s experience in the events and marketing industry, LaToyah has been involved with Event Operations, Promotional Marketing, Public Relations and Branding. She has an outstanding skill set, that she is able to implement on different projects. LaToyah has worked on array of events Nationally and Internationally.

LaToyah is well suited to the fast paced ever developing role that Major International events demands. She is the Founder and Director of Horseshoes & High-heels which highlights the equestrian and fashion industry.

LaToyah has worked on multiple event activations including, but not limited to; L’Oreal, Spring Racing Carnival, Australian Open, Grand Prix, Spring Fashion Week, Kidz Fashion Week and annual charity and promotional events.


about Cody Board

In 2015, Cody began studying Music Business at Full Sail University. While studying he rst set foot in the entertainment industry during his internships with Hangout Music Festival and Moonstone Music Festival.
Succeeding graduation in 2016 with a Bachelor’s Degree in Music Business, Cody joined Incognitus’ Bright Young Things Program which allowed him to travel abroad to Australia and work part time with Incognitus, contributing to the success of events such as; The Great Australian’s Gala Dinner, Melbourne Cup Carnival, and Beyond the Valley.

As the Bright Young Things Program came to an end Cody matured into an Event Manager, accepting a full-time position assisting with global events. From concert series in London, to ending the year in Australia with Beyond the Valley again, Cody continues to become a well- versed Event Manager with Incognitus.


about Johnathan Pfander

While Johnathan [better know at Incognitus as Alex] was studying at Full Sail University in Orlando, Florida, he graduated with a Bachelor’s degree in Music Business. Alex implemented what he learned by working on events/tours like Playlist Live and Vans Warped Tour. Before his time at Full Sail came to an end, Alex got an internship opportunity with Incognitus.
After coming from a management, hospitality, and entertainment business background, Alex incorporated his professional skills in several events such as, Moonstone Music Festival, He Got Up Celebrity Gala and Golf Tournament and He Got Up 2016.

Alex found that he had a huge interest in the Event Management Industry during his time at Incognitus. This is when Alex was able to learn crucial and valuable information that led him further into the company.
As Alex’s internship came to an end, the company decided to contract him full-time. With this exciting news, Incognitus deployed him as a part of the Bright Young Thing Program to Melbourne, Australia to work on multiple events including, The Great Australians Gala Dinner, Melbourne Cup Carnival, and Beyond the Valley Music Festival. Working diligently and making progress within the company, Alex now holds the title of Event Manager in Orlando, as part of Incognitus USA.


about Doris Lartey

Doris joins Incognitus UK with 10 years experience in the Staffing, Recruitment and HR world of Hospitality and Catering.

Having started off as event staff at the World famous Wembley Arena she quickly exhibited the skills, passion and dedication to become much more and when an opening for a Staffing Officer arose she immediately rose to the challenge and succeeded.

Doris moved on to work at many of the UK’s iconic venues and events in recruitment and operations; The O2 Arena, Olympia, Chelsea FC, Wimbledon AELTC for The Championships and most recently London Stadium (former Olympic Stadium)

Her experience and great knowledge has proven invaluable to the great success of many events she has been involved in from the Brit Awards, ATP Tennis Finals, IPC & IAAF World Athletics Championships and the London 2012 Olympics.

With her proven track record the goal for Doris is the successful recruitment, selection, on boarding and training of the 500 staff required by Incognitus to make the 2018 Commonwealth Games one of the most successful ever.


The team at Incognitus actively works within the global event and venue industry supporting clients with multi-level event and project management. Our crew is unique and the very fabric of our business. Meet the crew and get to know some of the individuals behind Incognitus.




Craig Lovett

Partner / Principal


Paul Lovett

Partner / Principal


Ivan Dalla Costa

Commercial Manager


Hayley Panteli

General Manager - Hospitality Events


Greig Bellshaw

Global Operations Manager


Alysia Lipiarski

Event Manager


Kasey Freckleton

Event Manager


Melissa Vinton

Executive Assistant to the Event Manager / Principals


David Carbone

Venue Manager


Darcie Farrugia

Event Manager


Phoebe Loneragan

Marketing Manager


LaToyah James

Sponsorship Manager


Cody Board

Event Manager


Johnathan Pfander

Event Manager


Doris Lartey

HR and Recruitment Manager