Where we started

In 2008, Incognitus was born out of a bold idea: to create smart, agile solutions for the world’s decision-makers in leisure, sport, and entertainment. At the core were the Lovett brothers, Craig and Paul — two industry veterans with more than 60 years of combined experience, a knack for solving problems others can’t, and a vision for doing things differently.

What started as a partnership has grown into a global force, delivering some of the world’s most iconic events with flair, precision, and a touch of incognito magic.

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WHO WE ARE

Built on the deep belief that good business is formed around great relationships, Incognitus will strive to share and nurture connections and leverage the opportunity to deliver with pride, a quality business platform. The name is of purpose and has meaning.

With an immediate recognition that there was a real need for a “go to” platform that could assist business leaders looking to achieve their goals - without the extraordinary expense of the full time employment of industry knowledgeable professionals. The openness in which the three partners share their ideas and strategise solutions is not missed in their respect for each other. From this, the foundation stones for Incognitus were formed.

Incognitus possesses an ever-present focus of being in support from behind the scenes. Combined with a desire to provide a platform of professional and confident business advice - via the facilitation of solutions for those in need of expertise - the founding partners have engineered a vision that has culminated into a cutting edge formula of success.

The professionals have formed a management team, many of which have “skin in the game” as partners/associates in this creative practice. It is this expertise that has provided simple solutions to business leaders in over 4 continents.

With permanent operations within Australia, UK and the USA, Incognitus is armed with the solution to every problem. The experience of the partners is exponential; from event creation and management to the creation, implementation, readiness and management of projects - projects that have had scale of “millions of man hours” of work.

Incognitus: (noun) Latin of Incognito; to be behind the scenes, quietly and confidently in support, a faceless strength to be behind the scenes.

WHY CHOOSE US

Creating solutions for Global decision makers, staying professionally in the background in support,
ensuring our clients and their needs are foremost in focus.

  • Event Conceptualisation, Creation and Project Management
  • Operational Readiness, Design and Implementation
  • Consult and Advice on the Major International Event Arena
  • Hospitality Management Development and Management
  • Design Inputs and Advocacy in the Venue and Events Sector
  • Tender Design and Process and Management
  • Relationship Leverage
Event Crew
  • People First, Always
    “Events are about people. Our job is to make them feel seen, valued, and celebrated.”
  • From Handshakes to Heartstrings
    “We turn introductions into meaningful connections that stand.”
  • Built to Belong
     “We design experiences where relationships form and flourish.”
  • High Tech - Human Touch
    “We embrace the latest tech, but never at the cost of human connection."
  • Global Minds, Open Hearts
     “We bring the best ideas from around the world – and share them generously.”
  • We've Got Your Back
     “From little wins to big moments, we’re here to support and celebrate our people and our clients, every step of the way.”
  • Grow Together
     “Every relationship is a seed – we nurture it into lasting partnerships, friendships, and trust.”
  • Beyond the Moment
    “We create experiences that linger in memories and strengthen relationships long after the lights go down.”

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