Incognitus is proud to announce that we have been chosen as the event management team for the new Richmond Dealership Launch for Aston Martin later this month. This will bring together all the Zagame brands in one area on Swan Street, Richmond. After having completed many dealership and new car launches on behalf of Zagame we a very honoured to keep building on this already great relationship with Bobby Zagame and his team.

The dealership is still under construction posing a challenge when visualising the space and areas based off site walks, architecture drawings and renders. Once the works are completed the new showroom will be a stunning space with beautiful finishes and some integrated lighting systems within the service areas to give it that extra wow factor.

It will be an exciting evening as the event will be combining not only the unveiling of the dealership but also the activities surrounding the Australian Grand Prix including appearances from the Red Bull Racing Team F1 driver, Daniel Riccardo, and the senior executives from Aston Martin, CEO Andy Palmer, and Red Bull Racing Team Principal Christian Horner. The event will also feature two new models launches for the Aston Martin brand, Vanquish and V8 Vantage Red Bull Racing Special Edition.

This will be the second time Incognitus has activated for the Aston Martin brand and we are very much looking forward to being part of this event and doing what we do best, creating unique and memorable experiences for our clients and their guests. There is still final planning and finishes touches to be made and a race against the clock for the construction workers to ensure the space is ready. Stay tuned for the further details and photos, it’s guaranteed to be amazing!