In 2008, Incognitus was born out of a bold idea: to create smart, agile solutions for the world’s decision-makers in leisure, sport, and entertainment. At the core were the Lovett brothers, Craig and Paul — two industry veterans with more than 60 years of combined experience, a knack for solving problems others can’t, and a vision for doing things differently. What started as a partnership has grown into a global force, delivering some of the world’s most iconic events with flair, precision, and a touch of incognito magic.




Built on the deep belief that good business is formed around great relationships, Incognitus will strive to share and nurture connections and leverage the opportunity to deliver with pride, a quality business platform. The name is of purpose and has meaning.
With an immediate recognition that there was a real need for a “go to” platform that could assist business leaders looking to achieve their goals - without the extraordinary expense of the full time employment of industry knowledgeable professionals. The openness in which the three partners share their ideas and strategise solutions is not missed in their respect for each other. From this, the foundation stones for Incognitus were formed.
Incognitus possesses an ever-present focus of being in support from behind the scenes. Combined with a desire to provide a platform of professional and confident business advice - via the facilitation of solutions for those in need of expertise - the founding partners have engineered a vision that has culminated into a cutting edge formula of success. The professionals have formed a management team, many of which have “skin in the game” as partners/associates in this creative practice. It is this expertise that has provided simple solutions to business leaders in over 4 continents.


With permanent operations within Australia, UK and the USA, Incognitus is armed with the solution to every problem. The experience of the partners is exponential; from event creation and management to the creation, implementation, readiness and management of projects - projects that have had scale of “millions of man hours” of work.
Incognitus: (noun) Latin of Incognito; to be behind the scenes, quietly and confidently in support, a faceless strength to be behind the scenes.
Creating solutions for Global decision makers, staying professionally in the background in support,
ensuring our clients and their needs are foremost in focus.


