In 2008, Incognitus was born out of a bold idea: to create smart, agile solutions for the world’s decision-makers in leisure, sport, and entertainment. At the core were the Lovett brothers, Craig and Paul — two industry veterans with more than 60 years of combined experience, a knack for solving problems others can’t, and a vision for doing things differently. What started as a partnership has grown into a global force, delivering some of the world’s most iconic events with flair, precision, and a touch of incognito magic.
We’re not your typical event management company. At Incognitus, we believe that great business is built on even greater relationships. Our name says it all — we thrive behind the scenes, giving our clients the spotlight while we quietly make everything work like clockwork. From the beginning, we recognised there was a gap: leaders needed world-class expertise without the overhead of hiring full-time industry specialists.
Our answer? An integrated management solution that brings together a powerhouse of professionals who collaborate, challenge, and innovate to deliver beyond expectations. Our culture is one of openness, respect, and shared ideas. It’s why our team doesn’t just work for Incognitus — they’ve got skin in the game. Partners and associates alike are invested in creating solutions that are simple, practical, and game-changing.
With permanent operations in Australia, the UK, UAE and the USA, and projects spanning four continents, we’ve supported everything from Olympic Games to large-scale entertainment productions, from complex operational rollouts to events requiring millions of man hours. What makes us different? We combine veteran experience with fresh energy, strategy with creativity, and a relentless drive to get it right. Whether it’s event creation, project readiness, or end-to-end management, we bring the right people, at the right time, in the right place.
Incognitus (noun): Latin for “incognito” — to be behind the scenes, quietly and confidently in support. That’s who we are. A faceless strength. A team that works tirelessly in the background so your event shines in the foreground. We don’t just manage events — we create legacies, build relationships, and have fun doing it. At Incognitus, we’re more than a company. We’re a culture, a family, and a global community of problem-solvers who thrive on turning big ideas into unforgettable experiences.
